Tesla CEO Elon Musk 在一場財報會議上公開表示，Tesla 將在這動盪時期繼續調降電動車的售價。身為電動車品牌銷售龍頭，Tesla 由於成本壓低提昇利潤，有足夠本錢調降車價不手軟，儘管因為價格戰也讓 Tesla 利潤受到影響。

Elon Musk 認為，如果市場穩定，那麼價格也會穩定；但如果市場不穩定，那麼 Tesla 的價格就會更低。此外，Elon Musk 也明白透露出，「不擔心為了銷售更多車而犧牲利潤」，因為他認為 Tesla 的估值未來會大幅上漲，其中關鍵就是 Tesla 的 FSD（全自駕軟體）。

Tesla 今年已經多次調降價格，目前的毛利率也降到 18.2% ，是 2020 年以來的新低。儘管如此，Elon Musk 依然不害怕。Tesla 未來甚至可以用零利潤來賣車，就是因為看好 FSD 未來的獲利能力。

Tesla 的 FSD 軟體一直是外界關注的焦點，Elon Musk 也曾多次強調其未來的價值。Tesla 的目標是實現全自駕，這也是 Tesla 未來的核心競爭力之一。如果 Tesla 成功實現全自駕，那麼 FSD 將成為一個非常有價值的資產，有望成為 Tesla 未來的主要利潤來源。

總的來說，Tesla 在市場上的競爭壓力越來越大，但Elon Musk 並不害怕，反而表示要繼續調降車價，將 Tesla 打造成為更多人的首選電動車品牌。他相信，未來 Tesla 的 FSD 軟體將成為一個非常重要的利潤來源，帶動 Tesla 的長期發展。

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Tesla CEO Elon Musk publicly stated at a financial conference that Tesla will continue to lower the prices of its electric vehicles during this turbulent period. As a leading electric vehicle brand, Tesla has enough capital to lower prices despite the impact on profits caused by the price war due to lowered costs.

Elon Musk believes that if the market stabilizes, prices will stabilize, but if the market is unstable, Tesla's prices will be even lower. In addition, Musk also revealed that he is "not worried about sacrificing profits to sell more cars" because he believes that Tesla's valuation will rise significantly in the future, with the key being Tesla's FSD (Full Self-Driving software).

Tesla has already lowered prices multiple times this year, and its gross margin has dropped to 18.2%, a new low since 2020. Nevertheless, Elon Musk is not afraid. Tesla could even sell cars at zero profit in the future due to the anticipated profitability of FSD.

Tesla's FSD software has always been a focus of attention, and Elon Musk has emphasized its future value many times. Tesla's goal is to achieve full self-driving, which is also one of Tesla's core competitive advantages in the future. If Tesla successfully achieves full self-driving, FSD will become a very valuable asset and is expected to become Tesla's main source of profit in the future.

Overall, while facing increasing competitive pressure in the market, Elon Musk is not afraid and instead aims to continue to lower prices to make Tesla the preferred electric vehicle brand for more people. He believes that Tesla's FSD software will become a very important source of profit in the future and drive Tesla's long-term development.

 

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