汽車品牌的聲量在市場中扮演著重要的角色，車廠表現優異能提高消費者對品牌的忠誠度，進而增加再次選擇自家產品的機率。然而，最近《S&P Global Mobility》公佈的汽車品牌忠誠度調查顯示，過去表現優異的 Toyota 出現明顯下滑，原因可能與電動車的興起有關。

過去 Toyota 以出色的可靠性和轉售價值贏得了消費者的品牌忠誠度，在各大車廠的比拼中經常名列前三甲。然而，最新的忠誠度調查中，Toyota 卻一路下滑到第七名，反觀原先同樣排名前段的 Ford 和 Chevrolet 成績依舊，並且分別佔據前兩名。此外，在忠誠度方面，Toyota 還被 Subaru、Nissan、Kia 和 Hyundai 等車廠超越。

外媒分析認為，電動車的崛起是影響 Toyota 忠誠度下滑的一大原因。當消費者想要換購電動車時，如果原本的車廠無法滿足需求，就很難維繫客戶，進而導致忠誠度下滑。觀察排在 Toyota 前面的品牌，Ford、Chevrolet、Nissan、Kia 和 Hyundai 等車廠都積極布局電動車市場，能夠盡可能滿足消費者需求。而唯一電動車發展較慢的 Subaru，由於定位上更偏向戶外休閒車主，受到電動車時代的影響較小。

 

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Toyota's fan loyalty has recently taken a hit and it may be due to the rise of electric cars. S&P Global Mobility released a survey on automotive brand loyalty which revealed that Toyota, which has traditionally performed well, has dropped significantly. Toyota has been known for its reliability and resale value, and has often ranked in the top three among car manufacturers. However, in the latest survey, Toyota has slipped to seventh place while Ford and Chevrolet have maintained their top two spots. Additionally, Toyota has been overtaken in terms of brand loyalty by other car manufacturers such as Subaru, Nissan, Kia, and Hyundai.

Foreign media analysis suggests that the rise of electric cars may be a key factor in Toyota's decline in loyalty. When consumers want to purchase electric cars, it is difficult for their original car manufacturers to meet their needs, which can lead to a decrease in loyalty. Other car manufacturers such as Ford, Chevrolet, Nissan, Kia, and Hyundai are actively developing the electric vehicle market and can meet consumer needs. Subaru, which has slower development in electric vehicles, has less impact from the electric vehicle era because its positioning is more towards outdoor leisure car owners.