由 Sony 與 Honda 合作成立的 Sony Honda Mobility，今年初先發表了他們自家的純電動 AFEELA 原型車，再在東京車展上在日本展出，確實成功吸引眼球。雖說是後起之秀，但面對中國的電動車發展，他們又認為如何能夠競爭呢？最近，Sony Honda Mobility 的社長川西泉（Izumi Kawanishi）接受了日本媒體的訪問，他表示，儘管中國的電動車發展迅猛，但在技術方面並未帶來太多驚喜。

在接受《產經新聞》的訪談時，川西泉用「蓬勃」這個詞形容了中國電動車的發展狀態，但他指出，在技術層面上，中國的電動車只是把智能手機的功能拼湊在一起，並沒有帶來令人驚嘆的創新技術。

他進一步指出，像聽音樂、看影片這些基本娛樂服務，在智能手機上已經可以完美實現，中國車廠將這些技術應用在電動車上並不是什麼新鮮事。

川西泉認為，Sony Honda Mobility 推出的電動車將以高性能為基礎，未來幾年將會不斷擴展功能，類似於 Sony PlayStation 的模式。他透露，他們將提供獨特的行動娛樂體驗，透過軟體更新，增加汽車的附加功能將成為主流。這樣真的可以讓日本車廠戰勝中國車廠嗎？

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Sony Honda Mobility, a joint venture between Sony and Honda, unveiled their all-electric AFEELA prototype earlier this year, drawing attention when showcased at the Tokyo Motor Show in Japan. Despite being a newcomer, how can they compete in the rapidly growing market of electric vehicles, especially against China's advancements? Recently, Izumi Kawanishi, the President of Sony Honda Mobility, sat down for an interview with Japanese media to address this question. He acknowledged China's robust growth in the electric vehicle sector but pointed out that it lacks significant technological surprises.

During his conversation with Nikkei Shimbun, Kawanishi described China's electric vehicle development as "vigorous." However, he emphasized that, in terms of technology, Chinese electric cars simply integrate smartphone functionalities without introducing any groundbreaking innovations.

He further noted that basic entertainment services like listening to music or watching videos can be seamlessly achieved on smartphones, making their integration into electric vehicles by Chinese manufacturers less groundbreaking.

Kawanishi believes that Sony Honda Mobility's approach to electric vehicles will be performance-oriented. In the coming years, they plan to continuously expand functionalities, similar to the model employed by Sony PlayStation. He revealed their strategy to offer a unique mobile entertainment experience, with additional car features becoming mainstream through software updates. The question remains: can this strategy truly enable Japanese manufacturers to outperform their Chinese counterparts?

 

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